Bits Blog: In Advertising, It’s About Who Gets Credit for the Sale

By | 26/12/2014

Oracle’s purchase of Datalogix sheds a light on an important side of the digital advertising business: connecting an ad you see with a product you buy.



Link to article: rss.nytimes.com/c/34625/f/640387/s/41c9a865/sc/46/l/0Lbits0Bblogs0Bnytimes0N0C20A140C120C260Cin0Eadvertising0Eits0Eabout0Ewho0Egets0Ecredit0Efor0Ethe0Esale0C0Dpartner0Frss0Gemc0Frss/story01.htm

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