Colombian tourism promotion body rebrands as Procolombia

By | 18/11/2014

The Colombian trade, investment and tourism promotion body Proexport has completed its rebrand to Procolombia following an eight-month process led by its president Juan Manuel Santos Calderón. The move, which takes immediate effect, comes after a survey of Colombian and foreign entrepreneurs concluded that the name Proexport did not reflect either the body’s connection to Colombia or its broad remit, which covers promoting investment and tourism as well as exports.

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