Publicis to buy U.S. digital ad firm Sapient for $3.7 billion

By | 03/11/2014

PARIS (Reuters) – Publicis , the world’s third-largest advertising agency, is to buy U.S.-based digital ad specialist Sapient for $3.7 billion in cash as it seeks to accelerate growth after a botched merger earlier this year.



Link to article: feeds.reuters.com/~r/reuters/businessNews/~3/mVjSIf7NGxI/story01.htm

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