Publicis to buy U.S. digital ad firm Sapient for $3.7 billion By PentaBytes | 03/11/2014 0 Comment PARIS (Reuters) – Publicis , the world’s third-largest advertising agency, is to buy U.S.-based digital ad specialist Sapient for $3.7 billion in cash as it seeks to accelerate growth after a botched merger earlier this year. Link to article: feeds.reuters.com/~r/reuters/businessNews/~3/mVjSIf7NGxI/story01.htm Related posts: Yahoo Japan says to buy eAccess from SoftBank for $3.2 billion Toyota to buy back up to 1.89 percent of own shares, worth $3.5 billion Twitter starts testing ‘buy’ button Adkernel to Announce New Contextual Ad Serving Technology in Conjunction With New Partner at AD:TECH NY
